frac for fractional CMOs
A fractional CMO carries four or five brands at once, each with its own campaigns, agencies, stakeholders and opinions about what marketing should be doing this quarter. frac holds all of it: one workspace per client built from the contract, every call pulled into one timeline, and the commitments inside them turned into work with owners and dates.
The problem with marketing retainers
Marketing work is conversational. A campaign changes in a Slack thread, a launch date moves on a call, an agency asks for creative approval by Friday, and the founder mentions a new priority in passing. None of that arrives as a ticket. By the time you sit down to plan the week, half of it lives only in a recording.
What frac does for a marketing practice
- Every client has one page. Scope and retainer from the agreement, the stakeholders, the live work, the history, and the hours you have used this month.
- Calls become work. Your notetaker feeds in the call. frac pulls out what was agreed, who owns it and when it is due, then shows it to you before anything counts.
- Every call is prepped. Before each client call, a brief with what happened last time with those people and what is still open on both sides.
- Follow-ups get drafted. The recap email after a call, written in your language, ready to copy, edit and send yourself while the meeting is still warm. frac never sends anything for you.
- Hours tell you the truth. Rough weekly logging is enough to see which brand is quietly taking twice the time its retainer pays for.
- Pipeline sits next to capacity. New marketing retainers get judged against the week you actually have, not the one on paper.
Monday morning
Before your first coffee, frac has written the week: what changed with each brand, which deliverables are late, what is blocked waiting on a client approval, which promised follow-up has not gone out, and which client has gone quiet. It is the review you would have done yourself on Sunday night.
Common questions
What software do fractional CMOs use to manage clients?
Most start with a notes app, a project tool per client and a spreadsheet for hours, then hit a wall around the third retainer. frac replaces that stack with one workspace per client that holds the contract, the conversations, the open work, the hours and the pipeline.
Does it work alongside the client's own marketing tools?
Yes. You keep using the client's project tool, their analytics and their calendar. frac reads your calendar and recorded calls, where decisions get made, and keeps track of what happens next on your side. Gmail and Slack are coming soon.
How much does it cost?
$89 a month, or $890 a year with two months free. One price, no tiers, no per-client charge, and 30 days free without a card.